Utterzcast: Tone

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I have talked before about word choice and how it defines you or your brand.

Most modern churches define God, and therefore use language, in terms of love and forgiveness.

Unless, it appears, they are talking about parking. There is probably a nicer way to word this sign that aligns the the church’s teachings.

By the way, I know this church a little- enough to think that the weekly sermons are not all fire, brimstone, damnation and towtrucks.

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