utterzcast: I’m right-brained!


After day 2 of the Dale Carnegie Leadership seminar, I’m getting lots of great knowledge. It’s also interesting to take this with a junior colleague, and will compare notes on our experiences.

Most interesting thing today was seemingly small. During an exercise in which we each covered a sheet with post-its, then organize them by columns, the trainer saw my messs and remarked, "I see you’re right-brained." Somehow I think he may have observed that early on.

The kicker. Later on, we all wrote compliments on cards for the other attendees. One called me "organized" based on my post-it sheet. Ok, I’ll take that.

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PMC this weekend- closing in on goal


I got one last training ride in today before this weekend’s Pan-Mass Challenge. 160 miles? No problem! I will be sure to send Utterz and Twitter dispatches throughout the ride (it’s not a race!).

While fundraising (for the Jimmy Fund, a children’s cancer charity) continues until October, I would love to make my goal before the ride starts Saturday. Only $339 to go- want to help?

To sponsor me, click the blue PMC logo on the right at www.doughaslam.com to get to my sponsor page- and thank you!

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Utterzcast: Getting out to learn


Spending a few days this week attending a Dale Carnegie leadership training seminar for work. This is a program the SHIFT management generally sends junior managers and managers-to-be to, but for a number of reasons I am attending this time around.

I joined SHIFT as senior management, and my "coming up through the ranks" consisted of real-life experience at other companies, but I have never been sent away for formal training. So, this is a great opportunity to get some ideas and methods from outside my own office…and my own head.

Where do you get your leadership ideas? How do you keep it fresh?

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Utterzcast: Internet Famous


I read a nice post by Geoff Livingston at www.livingstonbuzz.com yesterday on Internet fame. He went off on the idea of being popular for popularity’s sake, like current Wired cover girl Julia Allyson. I agree, but it obviously works for her. She has a goal and she’s reaching it.

For those of us who use social media in business, Allyson’s goals are shallow and ultimately useless. I don’t want to get invited to parties, I want to trade information and help my clients and my employer.

The key, and Geoff was generous enough to include me as an example, is a deft mix of the personal and the professional, and giving as much as you get.

Allyson follows very few people on her Twitter account. Is she being interactive and social? That’s just one outlet, so it’s hard to judge her overall.

I operate on the idea that every one I converse with online has something to teach me. Who and when? Finding out is part of the fun.

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Utterzcast: Give it Up


Ever notice that if you stop something for a while, you do it even better when you pick it up? Sometimes you need a fresh perspective- and a little rest, whether you are brainstroming creative ideas, writing a document, or looking for your keys.

I find the same effect occurs in physical activity. My bike training has been sporadic lately, especially with PodCamp 3 this past weekend, but when I got on this morning, I was flying; 26.8 miles at over 18 mph.*

I also used the same "take a break" method to find my misplaced helmet.

Since I mentioned my biking, I should plug the Pan Mass Challenge, which I am riding in 12 days. I still have $900 to raise, and would appreciate your help. Just go to www.doughaslam.com and click the blue PMC logo at the right- thanks!

*Estimate- I dropped my trip computer and it now thinks it is Canadian. I did the km to miles coversion in my head.

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utterzcast: PodCamp Boston day 2


Well, PodCamp Boston is over for another year. What did I learn? I found people were asking me more questions than in the past. Is that because I’ve been around? Perhaps, but what I can say is that it is nice for an SEO professional to be able to talk content and messages with a PR professional, or for people with a common past to compare notes as well as talk to each other about what they are doing now.

And in the third year of PodCamp, I am stilll meeting people I have known online for awhile. I finally got to see Karen Cardoza, aka "@mrsb" for the first time, among many others! That’s her in the photo of course.

Share your Pod camp thoughts here, or look for other things tagged "pcb3" to catch up on what went on.

Kudos to Mr. Penn, Mr, Brogan and the rest the crew for making this happen!

Whew, I’m tired, or as @joecascio would say, "This is where I run out of Schlitz."

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Utterzcast: PodCamp Boston 3 Day 1


Day 1? PodCamp Boston 3 has gone in a whirl, to be honest. After helping the harder-working volunteers with registration, it was off to my part in a panel with Greg Verdino of crayon, Adam Broitman of Morpheus Media, and Philip Robertson of ooVoo, on "Smart Social Media Marketing." The time for the panel flew by fast, but I think I represented the more forward-thinking elements of the PR industry. I will post more once I get ahold of video and photos from the session.

In the afternoon, I eschewed the regular session rooms to sit in on two chaired by Chris Brogan. The first was a big meetup about traditional media and what they need to do regarding social media.

The second (pictured) was a smaller group discussing Chris’ "naked" post (go to www.chrisbrogan.com and search "naked"). How much is too much to give away and how do you charge for the rest?

More from day 2 tomorrow…

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