Pulling back a little more, I often mull th approaches and reasons for using different kinds of media. Text is easier for people to consume and will always be more active. I use audio through Utterz as a convenience, as I post from the road, and du affinity, as I spent years as a public radio producer. However, you will notice I almost always add some text as an option.
Video? I only use it if there is truly some moving visual element worth showing- and that’s subjective. My Pan Mass Challenge training videos are examples. Do people watch? Maybe. I hope so.
What media do you use? Why?