As social media high mucky muck at Ford, Scott will undoubtedly have some great opportunities to not only do great things for Ford, but also show that a large enterprise can succeed using social media. No pressure, Scott.
That said, I polled myself and came up with the top 5 things Scott may actually hear in his first day at the estimable automobile giant:
“Welcome to Ford! Here’s your office, your secretary, keys to the washroom, private bar…. and the keys to your first company car. Behold, the 2009 Pinto!