Gischeleman: "To Create With the Mind"
Making a Move
The last time I switched jobs, I was barely blogging, and didn’t feel the need to publish anything about my move. Really, who cared?
Today is different. I suspect that most of the people who read this blog closely are friends or know me enough to be interested, which is why I am writing here about my move from Topaz Partners to SHIFT Communications (actually, I suspect many of you know already, but I’m still posting here just in case).
Oops, did I bury the lead?
Yes, I am changing jobs, to become an account director at SHIFT. My new role will stress management and team-building rather than pitching the media, an evolution I am eager to make. As much as I loved pitching stories to the media, applying my expertise to helping others do it properly holds a ton of appeal for me.
Also important: SHIFT keeps in place many of the things I look for in a public relations agency, especially a social media emphasis that does not ignore- or segregate- “traditional” media PR.
I look forward to joining Todd Defren and the team at SHIFT, including former (soon to be “former-former”) colleagues Sandy Kalik and Ashley Girard and some of the other young social media stars in the PR world.
As for Topaz, I want to thank principals Tony Sapienza and Paula Slotkin for the opportunity and encouragement over the last three-plus years. Similarly, I would like to thank colleagues and friends such as Adam Zand, Todd Van Hoosear, Glen Zimmerman, Tim Allik and a bunch of others, too many to include them all (sorry!). My time at Topaz is the reason I am so active in social media in the first place (Tech PR Gems, PRobecast, my introduction to PodCamp and more), and I did not make this decision easily.
Still, I can’t wait to start a new chapter in my career, and I will share what I learn as I settle in to my new role.
One Last Thing
The toughest part of changing jobs is packing the desk and deciding what to keep and what to throw out. The most difficult decision: I never EVER throw out my copies of PC Magazine, some of which are pictured below. But how to carry them? I fret.