I never had much luck with Facebook groups. They all seem to just lie there and do nothing- really not a great feeling when clients are trying to use them.
The temptation is to put a wall around Facebook groups and bar myself from going there again. However, I started to notice to some groups did work- generally those formed around an event or a cause. So I set up a group that is both, focused on my participation in the Pan Mass Challenge charity bike ride this summer. After one day I already had 50 members and started receiving sponsorship donations.
Passion and a call to action- not just an affinity- are key here. Have you had something you thought was useless until you took a different approach? Tell me your stories!
Mobile post sent by DougH using Utterz. 
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