Social Media– one big Middle

A quick thought on all the social media networks, messaging tools, feeds and virtual worlds out there.

Dave Huston asked on Twitter: “Staring in awe at the front page of … where does it end???”

Of all the thousadns of messages out there, this one caught my eye.

Why? Random timing sure, but the question is bigger than FriendFeed.

My response: FriendFeed is a big Middle. There is no End. That’s based on my impression of how FriendFeed is working. People re-add their friends from other social networks to see all of their feeds in one place. Great! But for now I only go there to add people and respond to people following me. I haven’t figured out how I might process this information. Will there be a search function? Will other social networks and portals take the feed information and find ways to sort it for us? For now, it’s just a big middle; adding, being added and knowing that information is there, whether I do anything with it or not.

Of course, Dave responded with: “Aye, but now we have aggregator aggregators? What’s next?”

— Well, first, how about a FeindFeed to keep track of all the jerks and bad guys out there :)

Then Ike Pigott chimed in with: “I need a meta-aggregator to aggregate my aggregated feeds. I’ll call it Aggri-vator!”

Seriously, I feel all of these social media outlets are a big Middle. If people stop using one, it doesn’t “end,” the network just moves on. The important thing is I know where the people i want are, and where they are and how we can tap each other’s expertise, wit, friendship, connections and whatever else we are in this for. These are the little Endings I take out of the big Middle.

Middles can be wearying, but it’s those mini-Endings along the way that help us get stuff done.

Plus, Middle is good. Middle is the sandwich meat; Middle age is the new Young (I hope), and Middle C is an important part of any musical piece. Please add your own forced metaphors in the comments section.


One Comment

  1. Absolutely agree. My thoughts on social networking are the same, you’ve expressed it nicely. There is no end, just one big Middle. I noted ikepigott’s comment on the Aggri-vator and thought that was really funny!

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