Help hollywood name the 4th “Jason Bourne” movie

Just heard that Matt Damon has signed on to play Jason Bourne in a 4th film in the action-packed “Bourne” series. As many of you know, the first three movies were “The Bourne Identity,” “Bourne Supremacy,” and “the Bourne Ultimatum.”


What to name the 4th film? I think we have an opportunity to help the producers here. How do you follow up such Hyperbolic titles? On Twitter, I have already garnered a number of suggestions. Please add your in comments:

The Bourne Divinity
Bourne Again
The Bourne Yesterday
The Bourne on the Bayou
To the Manor Bourne
The Bourne Free
The Bourne to Run
The Bourne Postscipt
Bourne 4.0
The Bourne Hyperbole
Bourne in East L.A

What’s your idea?

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Snowy Commute redux

Today, we had ample warning of a major snowstorm in the Boston area. A lot of people, remembering the horrid commute of last December 13, telecommuted or made plans to flee the office early and beat the storm.

In fact, here is some video I did during my four-hour commute Dec. 13, to while away the time sitting in traffic and snow. I posted this before, but stitched it together here for the first time:

Today, the traffic wasn’t nearly so bad, what with school vacation still going on and the aforementioned over-reaction to the weather report. Still, a snowy commute is worth a few minutes (to me). This time, a little less of an epic, but a little more ranting:

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Blog Tag: What are you reading?

We all love blog tag! Ok, maybe we pretend we don’t sometimes, but we love being linked to, and we love sharing info about ourselves.

So, I would like to start a blog tag experiment inspired by a client, Brijit, which provides 100-word abstracts of long-form content, or as they put it, “The World in 100 Words.”


When I represent a company whose product or service I can actually use, I do it; and Brijit is one that is growing on me, as I discover articles, even in magazines I subscribe to, that I would never have read otherwise.

The idea behind this tag game is to show that you can dig through and find some spectacular content that you might have missed otherwise. Brijit is the engine for this particular game, but the star is the content that you find fascinating.

So, the Blog Tag and guidelines:

“Three Great Articles I Found on Brijit That I Would Never Have Found Otherwise.”

Guidelines (not rules, I know people will change how this is done down the line):

  1. Dig for treasure: Use Brijit and find three articles that interest you greatly, teach you something new, or simply would not have bothered to find and read in your normal day of browsing and offline media consumption.
  2. Share the booty: Summarize those three articles and link to the Brijit abstract, the article itself, or both.
  3. Don’t bury the treasure: Tag five blog friends by linking to them in your post, and make sure they know they have been tagged.

That’s it. Simple enough, I hope. Now, for my three articles:

1. Vanity Fair: Mailer’s Movie Madness, by Patricia Bosworth.

Just in time for the Oscars, a look at the uneven, and at times, crazy film career of Norman Mailer. The video below is referenced as a great example of Mailer’s gonzo film career: a too-realisitc brawl with actor Rip Torn:

2. Salon: Bowling for Votes in Wisconsin by Edward McClelland


During presidential campaigns, I love seeing the on-site stories of the local campaigns: how the candidates struggle to fit in with “normal folk,” and the locals’ stories of candidate visits past and present. Wisconsin presents no shortage of color in this instance.

3. The New Yorker: Killing Joke by David Denby

new yorker

The New Yorker has long been my “read it as you find it” magazine; it’s simply too much too read cover-to-cover on a weekly basis. I was very pleased to find this article by veteran cinema writer David Denby on the state of on-screen affairs for Oscar favorites the Coen brothers, following the moods of their movies from “Blood simple” through the current “No Country for Old Men.”


  1. Scott Monty
  2. Chris Brogan
  3. Kami Huyse
  4. Paull Young
  5. Dave Austin
  6. Marshall Kirkpatrick

If you like this tag concept, don’t wait to be tagged; run with it!

UPDATE: and to stress the “no real rules” bit above, I found a fourth article (not to mention tagging 6 people)– a bit different from the first three, but a very timely topic for me due to my recent switch to green teas:

Gourmet: Tea Loyalties, by David Shenk. Should I check out Japanese teas, or the Chinese one mentioned in the article? I am now curious.

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Social Media Breakfast 5 (Boston): Bizarro Version, 140 characters at a time

For a straight take on the Social Media breakfast, please see my post at Tech PR Gems.

This morning I was among the four presenters to talk about “How Twitter Changed My Life” at the 5th Social Media Breakfast at the S&S Deli in Cambridge, Mass.

First critique: aside from the fact that having to speak before a critical audience of peers is a superior appetite suppressant, it is hard to decide what a “social media food” is. Bagels invite embarrassing face “schmearage.” My choice, the scone, was a crumby disaster which proved the perfect antidote to any sort of conversation.

In the end, we decided to hold our talks in front of the food tables to discourage any further unfriendly comestible consumption.

Laura “Pistachio” Fitton guards the food.

As speakers, our job was to explain Twitter while remaining brief. In that spirit, I will boil down each speaker to 140 characters, the Twitter message limit:

Scott Monty
: warned by Bryan Person to keep it clean, Monty had to scuttle his dirty Sherlock Holmes jokes. Plan B? Honestly can’t remember.
photo by David Fisher

I brought props, reminiscent of a junior high school science project. Note to self: Be careful not to put skewers through the hand. Ouchie.


Jim Storer emphasized the value of listening to the Twitter community. In fact, he doesn’t post his Twitters at all, ever. He just listens.

photo by David Fisher

Laura “Pistachio” Fitton revealed her past as a fierce modern woman pirate. Really I don’t know what she said, I was Twittering at the time:

Photo by Colin Nederkoorn

In all, I think we convinced a surly, tired starving crowd of the value of distilling your entire life down to 140 characters. Blame Bryper.

photo by David Fisher