Passport Pictures, and Knowing Your Audience

My wife had an experience today that reminded me that tailoring your content to your audience is always the best move. As a PR flak, blogger and podcaster, as well as an old-time radio guy, I live the maxim that knowing your audience is #1.

She was not amused.

You see, she had her passport photo taken today and immediately wanted to trash it, saying she looked tired, haggard, her hair askew, and pointing out a dozen other faults in her look.

I said– “But sweetie, the only time anyone will judge you from that photo is after you have spent 6 hours on an airplane, probably in coach. I think it’s perfect. you’ll never have a problem in customs.”

Like I said, she wasn’t buying it.

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