I have been following Bum Rush the Charts, a massive social media experiment– and the eventtakes place today, March 22.

BRTC is an attempt to put an independent (non-major label) music artist in the iTunes Top 100 charts for one day, through word of mouth.

Go to Christopher Penn’s site at: http://www.FinancialAidPodcast.com/bumrush to participate, which means only purchaisng one track, Black Lab’s “Mine Again,” from iTunes for 99 cents.

More information on the project is at:
http://bumrushthecharts.blogspot.com/

Whether or not you like this band or this song, it will be fascinating to see the results of this effort. I bought the song (no, I won’t be expensing it). Will you?

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