I have long abandoned the idea of a personal blog, as I thought I had nothing interesting to say (witness my early posts below). I had satisfied myself with group blogs, particularly Tech PR Gems and the Garden City blog. Participating in a group of people with similar interests has its continued appeal, and I will do this for the foreseeable future.
Perhaps I should re-think this. Of course, many PR agency people who blog for themselves don’t have an agency blog to contribute to, but what if the aforementioned blogs go away? Do I have to re-build a personal brand from scratch? I think I should get a head start on that, don’t you?
The trick is to have something of value to contribute while not cannibalizing my other efforts.
What got me on this thinking? A post by Ed Lee at Blogging Me, Blogging You. A favorite blog of mine, and a good discussion about blogging and public relations, but also some points about people needing their own individual blogs for their careers.
Hmmm… no one reads this blog– that’s for sure, but I would love to hear outside opinions on this topic.