Help a PR Pro Out Day – February 19

As someone who just went through a job search and remains grateful for the help offered by an amazing network of friends, colleagues and (not-quite) strangers, I eagerly jumped on the opportunity to join up with ”Help a PR Pro Out” (HAPPO) day. Arik Hanson asked me and several others in cities across the U.S. to become “Champions” – experienced PR pros available to help guide PR job-seekers on their way to finding a job.

This is a fantastic idea, born of the same spirit that led Laura Fitton and other friends to put together a “Pink Slip Party” in Boston a year ago, at a time when a number of great PR and marketing pros in Boston were suddenly looking for work.

HAPPO is February 19, and you can expect a number of Tweets, blog posts and other postings form me and the other champions that day.

In the interest of “sharing,” I have cribbed the crucial details from Arik Hanson on the HAPPO site.

“On Friday, February 19, from 11 am – 3 pm EST PR bloggers, agency leaders, and PR professionals from across the country will donate their time and talents to help fellow PR pros connect with employers as part of the first-ever “Help a PR Pro Out” day.

• Are you a job seeker? Prepare a creative blog post, pitching yourself to prospective employers and share it via Twitter during the event on Feb. 19 using the hashtag #HAPPO. The HAPPO “market champions” (see below) will help by retweeting and connecting you with potential employers in your specific market (or markets you’re willing to relocated to).
• Are you an employer looking for talent? Follow the hashtag #HAPPO on Friday, Feb. 19 and share your openings. Market champions will do their best to connect you with talent they think matches your specific needs.
• Are you a PR blogger/Twitter addict? Yes? Then share the #HAPPO tweets with your personal networks and lend your support to those in need. Help your market champion identify job seekers and pair them with potential employers. This is your chance to make a difference!

Of course, we realize not everyone looking for a job can do so publicly online. So, for those candidates who wish to be more discrete about their job search, please contact one of the local HAPPO champions who can help facilitate the appropriate introductions through the Twitter back channel or via good old-fashioned email.

I realize we don’t have all the major markets covered in the list below, but please realize this is a volunteer event. We’re all donating our time and efforts. And we all want to help. But, we also wanted to put some kind of definition around this event. If you’re in one of the markets we didn’t cover below, please don’t let that stop you. Reach out to myself, Valerie Simon (my partner in crime) or any one of the market champions to see how you can help. This certainly isn’t meant to be exclusive.

Below is a list of HAPPO champions. Over the next two weeks leading up to Feb. 19, these folks will be posting and tweeting about the event. Make sure to connect with them if you’re a job seeker or an employer looking for PR talent. That will help us all connect the dots on Feb. 19.

• Jeremy Porter (Atlanta)
• Kellye Crane (Atlanta)
• Doug Haslam (Boston)
• Jennifer Wilbur (Southern CA)
• Gini Dietrich (Chicago)
• Lauren Fernandez (Dallas/Fort Worth)
• Richie Escovedo (Dallas/Fort Worth)
• Justin Goldsborough (Kansas City)
• Arik Hanson (Minneapolis/ St. Paul)
• PR Cog (New York Metro)
• Deidre Breakenridge (New York Metro)
• Valerie Simon (New York Metro)
• Heather Whaling (Ohio)
• Danny Brown (Toronto)
• Mike Shaffer (Washington, DC)

There are also a number of other folks who will be supporting the event in different ways, including Sarah Evans, Dave Fleet, Allan Schoenberg, David Mullen, Shonali Burke, Rachel Kay and a few others.”

Quite an undertaking, and I am glad to be a part. Stay tuned, and get ready.

Posted in careers | 15 Comments »

Social Media Top 5: Vanity iPhone Apps, Facebook=AOL?, Grumpy Old (non) Twitterers, and More Lunacy

I don’t want your Phone app

I have seen a rash of custom iPhone apps, announced and/or realized, for specific content feeds. Two of them are from folks I consider friends and industry colleagues: C.C. Chapman, and Shel Holtz and Neville Hobson of the For Immediate Release podcast. Having an iPhone (or Droid, or Blackberry) app is all the rage, and I understand the appeal of, say, having a single place for someone to get all of your content. The problem for me is that I don’t want five or 10 or 27 separate applications for each separate source of content- I want one that aggregates all the feeds from all the sources- a podcatcher for podcasts, and, yes, and RSS reader (I’m not of the opinion that people won;t use RSS, but firmly believe that people will continue to use them heavily without ever necessarily understanding what they are). If you create a branded vanity app that will do all that, count me in.

Christopher Penn (congrats on the new gig at Blue Sky Factory by the way), has his own interesting take on the dangers of too many apps.

Flickr Photo by Erik Mallinson

Is Facebook the New AOL?

Steve Rubel has a post speculating that Facebook could “eat the web.” I interpreted this as Facebook becoming a new AOL, an easy way to use the Web for the less technologically-savvy. Steve does make the AOL comparison near the end of his post. There is a risk in putting all your eggs in the Facebook Web, though, and I don’t think I would recommend that. There is also a risk in the AOL comparison- AOL started as THE way to get on the Web for a time, then became a “starter Internet” for people like my parents, but has been left behind (in the Internet access business anyway) as people became more savvy. Facebook is a pretty closed, tight ship- how long will people really take to it as their “Internet” in this form?

Thank You, Don Dodge, New Mac User

I have Tweeted lately about my recent conversion to Macs, courtesy of my new employer, Voce Communications. I haven’t seen fit to detail my feelings after only a week of Mac-hood, but Don Dodge has. The former Microsoft star, now with Google, posted his reactions after making the switch. I second that emotion.

Mark Cuban Defines Reality. Welcome to the 21st Century

His main point in this post is that search engine indexes do not have to be comprehensive- your business does not have to be there if something else works. My point is that Cuban’s posts like this one are fast becoming must-reads, from a guy who isn’t afraid to make unpopular statements while avoiding the absolutism of some of the counter-arguments. I’m not going to root for the Mavericks, though.

New Yorker vs. New York Times over Twitter

I first saw this New York Times piece in which Nick Bilton takes on George Packer’s criticism of Twitter in The New Yorker. I saw it as a swipe against someone who “didn’t get it,” a old fogey whose enjoyment of train rides betrays the idea that 100 years ago he would have been railing against these new-fangled transport-machines. Then I read Packer’s piece. He seems to be less worried about Twitter than the general feeling that there is always something more interesting going on, enabled by our Crackberries, than what you are working on at any given moment. I’d ask Packer to reconsider his dismissal of Twitter, too, but his pleas do make more sense than the kneejerk reactions to them.

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I’m a SNCR Fellow

As the Society for New Communications Research announced this morning, I have joined an otherwise impressive group of new research fellows at SNCR.

Don’t believe me about the impressive list of fellows? Look here: http://sncr.org/fellows/.

The official description of SNCR is below. It is sufficient for me to say that I have benefitted from attending the SNCR Symposium in Boston every year, and am looking forward to becoming a more active contributor. It is an honor to be selected, and I want to thank the SNCR organization for selecting me to join this group.

In the coming year, I will be working with my friends and colleagues Todd Van Hoosear of Fresh Ground Communications, and John Cass of Pace Communications on a research project taking a look at the culture of social media across the enterprise, beyond the marketing and communications functions.

First Voce Communications takes me on, now this. I don’t think Groucho would be pleased

About the Society for New Communications Research

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies.

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Social Media Top 5: iPad, Bloggers Aren’t Writers (?!), Valuable Content, Experts & Droid

Apple’s iPad

It’s probably all been said about Apple’s iPad launch this past week, but I was particularly interested in the viewpoints of a few of my friends:

Steve Garfield concentrates on the limitations imposed on the device. He comes from the standpoint of a heavy video consumer who would like flash, as well as many other features that this 1st generation iPad lacks. Consider it a vote against Apple’s closed system and lack of features.

Christopher Penn finds one killer app and it’s…marketing. It’s a great presentation device, right? Only problem is I’m not at all convinced Apple had this in mind as the primary use for the new device.

Also, Scott Monty points out what the whole world is saying; the name is, well, perhaps not so well thought-out (no women on the marketing team?). I’ll let you click over to see the supporting photo and video. Valeria Maltoni weighs in with humor as well.

Flickr Photo by fear_loathing13

No Money in Content? Uh-Oh!

Speaking of Valeria, a thought-provoking post from her. The post title is misleading. But when you read it, you see the great points she makes. It is true that content for content’s sake won’t do anything for you. Is there a strategy/audience/context- a plan- or are you spraying it instead of saying it?

Bloggers Aren’t Writers?

Rebecca Thorman sticks her fist into a wasp’s nest with that statement. I think the problem with the semantic back-and-forth is that the tool- blogs- doesn’t matter. A writer is a writer, and a hack is a hack. Some great writers blog, come “mainstream” publications have blogs staffed by professionals. Many professional writers are finding new careers in a shrinking print industry by blogging- for themselves or for corporations. Saying bloggers aren’t writers stirs discussion, which is great, but it does not make a great blanket to cover the issue of writers vs. amateurs.

The Real Definition of “Expert”

I have been a fan of Penelope Trunk for over a decade, and it was my pleasure to have her company, Brazen Careerist, as a client last year. Her post (a blog– by a writer! ;P) on “being an expert” struck a chord, as many of us in social media bristle at the “expert” term. But, we need to be experts to have credibility, don’t we? The message here that time, experience and a lot of work are more important than talent makes a lot of sense. I need to read her source material from The Harvard Business Review to make my thinking on the issue more than superficial.

Capsule Droid Review From User’s Perspective

Again with the gadgets. You can like or not like what you use, but I thought it might be useful to give my impressions of the Motorola Droid, from a not too-terribly techy user:

The virtual keyboard took no time to get used to. I don’t even use the  ”real” one, which surprised me. It makes me think more strongly that virtual keyboards will become the norm as people get used to them (and we stop hearing new iPhone users crab about it), and the keyboards themselves get better.

The sound clarity is so great that I hate using my blue tooth and use speaker phone mode, even in the car. It’s that good.

Apps? I know the Android marketplace selection is much scanter than the iPhone store. However, as I am just getting started, most of th apps I thought to look for were there (Seesmic, Foursquare, Facebook, Qik, et al). I’m certain that by the time I become more app-savvy the store will be a lot better-stocked.

Battery? Could be better. I’m just being aware of having charging options available in multiple places (USB, car, outlet etc).

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Veni, Vidi, Voce (I have Joined Voce Communications)

Today, I am very happy to announce that I have joined Voce Communications- specifically, I am with the Voce Connect business group, working on social media programs for a number of their big-ticket clients.

Friends who have followed my job search know that I was looking for something that more explicitly draws on the social media experience I have acquired over the last five years or so, and Voce provides me the opportunity to put that knowledge to use and help our clients do the same.

Also important to me is that I won’t feel like the smartest person in the room (i.e. I won’t be a sole “social media expert,” whatever that means). I already feel lucky to be joining some folks who are among those who have led me into the social media space: Mike Manuel, Josh Hallett, and Chris Thilk, and a larger team that I am eager to get to know.

Plus, I am not completely divorcing myself from “traditional” (again, whatever that is) public relations, the industry I have called home for a dozen years. While I am now full-time with social media, Voce has a thriving PR practice that frequently works in concert with the Connect team.

In addition to my continued musings on social media on this blog, I will also contribute posts to Voce Nation, so please watch for me there. In the meantime; as I get settled, some (certain) sources of amusement that I shall surely document on this blog:

• I have become a Mac: friends know I have been a PC user and occasionally like to tweak the Mac folks purely because the devotion to Apple products incites passion. We shall see if I turn into one of those passionistas as I join my colleagues and return to the Mac OS (I was a devoted Mac user in my radio days), or if I continue to resemble John Hodgman while my brain is being rewired.
• I have set up a home office to be the base of much of my operations, as I re-establish Voce’s beachhead in Boston. Being married with a 12-year old son and a cat provides an endless source of material. I shall do my best to keep it original and entertaining.

Finally, thanks to all– and I do mean everybody– who helped me, in ways both small (not as small as you think) and huge as I worked toward this new phase in my career.

(By the way– Voce Nation’s official blog post is here)

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(Not) Done with Dunbar’s Number

Flickr Photo by Charles Haynes

Yet again, Dunbar’s Number is popping up. Professor Robin Dunbar first stated in the 90s that the maximum number of relationships our tiny human brains can handle is 150.

A Sunday article in the Times of London has brought this up anew, thanks to the good Professor himself. The context, specifically, is social networks, and the articles popping up seem to warn us that having, say, 800 Facebook friends will melt your brain (yes, I exaggerate- maybe).

People who jump on this bandwagon, I say, are missing the point of how social networks work. Anyone who thinks I can talk to 1,000 people meaningfully all the time is insane (and certainly thinks I am). It’s the groups within groups- my “baby Dunbars”- that make scaling possible. Yes, that’s cheating, but I am getting around to further explanation soon.

You know what I can’t handle? The number of times Dunbar’s number keeps coming up in terms of social networks. That’s what makes my brain explode. I will be writing more on this.

What are your thoughts on the subject?

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Social Media Top 5: Creativity in Big Companies, Geo-Location Useful? and Learning Droid

B.L. Ochman on Big Companies and Creativity

B.L. Ochman creates some of the most useful lists in the social media space. Her latest concentrates on the problems of big companies and why they don’t swiftly embrace creative endeavors like social media. To oversimplify things: bigger entities move more slowly. If you can break them down into smaller parts, you can create pockets of innovation. I think that thought is in line with what B.L. writes (somehow I think she will let me know in comments if I am wrong).

Social Media Use Skyrockets

Least surprising tidbit in this Mashable article is that Twitter and Facebook are leading the pack. The question for me is, is the upswing in social media use helpful to companies that want to start their own branded communities and programs? I suspect yes.

Geo-Location to Get Useful?

I have been fooling around with Foursquare and observing similar folderol over Gowallah and other services. The question that comes up a lot among peers is– how are these services useful for businesses? The question is probably best answered at its essence- is what about location works for your goals? Len Kendall has a thoughtful post where he takes on these questions. I’m looking forward to a year of experimentation in this field– I hope to get a piece of that action.

Digital Marketing Outlook

Scott Monty pointed me toward an optimistic report on the state of digital marketing. Granted, the Society of Digital Agencies has a vested interest in proclaiming the rise of digital (and, correspondingly, social) marketing in 2010, but if I can say one thing in my current job search, it’s that digital and social is where a lot of the movement is. I have looked through, and will dive deeper into the report- let me know if you do as well.

Playing with My Droid

Flickr Photo by evilsciencechick

I have just joined the legions of smart phone users with my new Motorola Droid. I’m most interested in how the experience in using social networks on mobile is different with a more sophisticated phone. I’m also figuring out how to use the durn thing (all tips welcome), so if I butt-dial you in the coming week I apologize in advance.

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Do Journalists Make Bad PR People?

Photo: RogueSun Media on Flickr

I read this short piece, “The Great Journalism Exodus,” by Jeffrey Goldberg in The Atlantic. In it, he discusses the fact that many journalists are switching over to public relations jobs. That’s nothing new, but we’re definitely seeing more of it in this economy, and with the “traditional” media changing and shedding jobs in the process.

But Goldberg also wrote a couple of things that irked me. First, on whom PR flacks will pitch if the “media” are shrinking:

“…they’ll flack to underpaid, undertrained bloggers.”

Well, yes, in a sense there is some truth to that. But they’ll also flack to passionate people who happen to blog- those bloggers not only are closer to the audience than mainstream media– they are the audience, in a way traditional media tries not to be.  That’s just another short-sighted disdainful slap at those “amateur bloggers” from the ivory tower of print media.

It also gets to another pet peeve, which is frankly perpetuated by many PR agencies and some of their clients: that PR is all about media (including blogger) relations. Of course, that would be a journalist or columnist’s view of the world, and I have certainly seen this point of view played out in a skewed manner too many times. PR is so much more than that- messaging and strategy, crisis counsel (wouldn’t a seasoned reporter be good at that?), and, becoming more important, content creation (I think journalists know a thing or two there as well) are equally important parts of the PR mix.

Goldberg also quotes Richard Mintz of the DC-based Barbour Group:

“Journalists by their nature don’t make great advocates or public relations people because they’re trained to be objective rather than to take sides,” he said. “They also tend to work alone, and they have no business experience.”

Journalists don’t make great advocates? Two things wrong with that: first, a balanced story, even if sponsored (and disclosed as such) by a client, is a better sell to media and the public. It’s more interesting, and gains trust with the media and the audience. Second, while journalism strives to be objective, every outlet, every reporter and editor, every story has a pint of view that affects the outcome, even if only in the slightest. I’ve been a journalist, and I never pretended otherwise. Furthermore, Goldberg’s example of hack-turned-flack is a reporter from the right-leaning (some friends will say I’m being kind)  Washington Times going to work for BGR Group, a PR firm founded by Republican lobbyist and now Governor Haley Barbour. Sounds like a natural fit to me. Taking sides? Believe me, that’s an easy transition, and it was easier for me than I thought it would be 12 years ago.

As for no business experience, point taken. I guess hacks turned flacks will have to compare their business experience to 22 year olds right out of university PR schools (no offense, best and brightest students!).

Most reporters who want to pursue PR jobs will be just fine, as long as there are the jobs for them. I have seen many make the adjustment just fine over the years.

Which side of The Atlantic are you on?

Posted in Public Relations | 9 Comments »

Dissecting the Personal Network

I have blogged already of the importance of having a network in place even when you are not actively seeking work. Another thought that has crossed my mind frequently is the actual makeup of a network. Every person has his or her role, no matter how many people make up the network. I actually see them as part of a body, representing the different, um, bodily functions (feel free to wordsmith that in comments). Truly, you must represent these functions yourself at the same time your network also pulls through for you. Here are my impressions:

Head (Brains)

Your Network: The people you know are smart, otherwise why would you trust them? They have advice, know where to lead you, help you prepare for interviews and negotiations, and help you figure out what you really want. Brains are not only delicious (blame late-night blogging for random zombie reference), they are the starting point for your job network- and literally, the nerve center

You: Do your research, and be aware of your surroundings. Think before you act- or email, as everything you do or say can have an effect on your job search process.

Eyes and Ears

Your Network: Where do you get leads but from your contacts? Your networks sees and hears things you can’t and brings them to you.

You: Always be looking for info and opportunities. It should be part of your daily ritual to deal with these.

Shoulders

Your Network: Never underestimate the power of friends in your network to hold you up, evaporate your doubt, and be your cheerleaders. This puts the key word “support” in “support network.”

You: If you can’t hold yourself up, all the encouragement in the world from your peers won’t help.

Heart

Your Network: You have surrounded yourself with peers who share your ethical beliefs, have empathy, and are able to help you see the balance between happiness and success. Right?

You: This is where I choose to say: make sure you are giving back- always, even when you are in a time of need. There is always something to give.

Hands

Your Network: People will do things for you. They will write recommendations on LinkedIn and elsewhere, and serve as references. They will help you do and get the things you need.

You: Develop your routines and stick to them (not just in job search, but in any daily routine). Use your hands to make sure the work of your heart (servicing your network) gets done.

Gall Bladder

Your Network and You: A certain amount of bile is healthy, as is a good sense of humor. It helps you bounce back and keep the other parts in working order. Don’t let anyone tell you the gall bladder is a “non-vital” organ.

How about your network? Have I missed any parts?

*As ever, the phrase “you know who you are” applies to members of my network who fit these descriptions

Posted in careers | 3 Comments »

Social Media Top 5: LaunchCamp & Other Events; Professional/Personal Split, Dangers of Press Releases

LaunchCamp in Cambridge, Massachusetts on February 4 I’m proud to take part in the first LaunchCamp at the Microsoft NERD Center in Cambridge (near MIT) on Feb. 4. There will be lots of resources and discussion on what entrepreneurs need to get their company off the ground, provided by a mix of entrepreneurs, VCs, media, marketers- and of course the attendees. One interesting aspect of the event is that it is actually a combination of three events: LaunchCamp itself, Social Media Breakfast Bootcamp, and the Boston chapter of the Social Media Club.

LaunchCamp is organized by my friends Chuck Tanowitz and Todd Van Hoosear of Fresh Ground Communications. Here is a blog post showing their anticipation of the events.

I will be leading a morning session, “The 3 Cs of Social, Part 3: Conversation.” Hope to see you there!

Speaking of the Microsoft NERD Center: Jeff Pulver’s 140 Conference Tweetup… …took place there this past week, and it had been a while since I had attended one of his events. A warmup to the 140 Conference in New York in April, Jeff and event co-organizer Ellen Rossano assembled a smart bunch of folks to address the 150+ attendees.

The two who got the most attention from me included Alicia Staley, three-time cancer survivor and head of the Staley Foundation, whom I had wanted to meet, and who also announced that it was her two-year cancer-free anniversary.

The other was Steve Garfield (of SteveGarfield.com you know), who put on another demonstration of how simple it is for anyone to stream video over the Internet. He also signed copies of his new book, “Get Seen.”

While I’m Talking About Events; Mass Innovation Nights

Also last week- a busy week- was Mass Innovation Night, an monthly event run by Bobbie Carlton. Held at the IBM Innovation Center in Waltham, Mass., Mass Innovation Nights are getting bigger, and the variety of entrepreneurship on display (from video production to unstructured data management to Twitter to… chocolate!) gives a well-rounded picture of what entrepreneurs can do- and are doing- in Massachusetts. Next one is February 10.

Does the mixing of personal and professional personae (or “brands”) have limits?

Only if you set them. Radian 6’s Amber Naslund is, like me, someone who links personal persona with professional one online, and has had to think , including in this post, about the boundaries to set. I don’t think it’s that hard to resist, say, answering a work question at 10pm just because you are online- but what expectations do you set with your employer and customers?

Popularity is Not Based on Merit (Press Release Category)

Rich Becker of Copywrite, Inc. followed the path of a dubious press release from distribution to dissemination to misappropriation (and lack of attribution). The verdict? It’s not that hard for misinformation to flow freely. Of course, anyone who (critically) watches cable news or reads political blogs know that- I hope. All the more reason to be a critical consumer.

Ten Steps to Building a Content Hub

Mike Troiano of Holland Mark outlines a common sense approach to building a content hub that encompasses the Internet and multiple media. Read it all here (but the secret sauce is a GMail account).

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