Pan-Mass Challenge- One Week to Go!

July 30, 2010 – 9:26 am

The Pan-Mass Challenge takes place in about one week- August 7-8, to be exact, and I am ready (I think)! By the time next Friday rolls, I will have amassed 1,000 training miles and my bike is (had better be) in game condition (update– I need a new shifter now, too! Awesome!).

Most importantly, fundraising has gone very well so far this year. Thanks to a number of you generous folks, we have raised nearly $4,400 in sponsorships for my ride alone, and every cent of that goes to help fight cancer.

No, we are not done yet. Another $1,900 gets us to the new goal of $6,300. Can we do it? That’s a lot in a week, but I am asking your help:

  • If you have not sponsored my ride yet, please consider doing so at http://bit.ly/PMC2010. 40 people giving $50 each will make the goal (ok, 80 people at $25 each- but any amount is welcome!)
  • Pass the link to friends: Use Twitter, Facebook, email, or your favorite message service or social network– a quick message to friends, if you feel comfortable doing so, will help tremendously. Again, the link: http://bit.ly/PMC2010.
  • Wish me luck! I will be posting here, as well as at Twitter (http://twitter.com/DougH) and Facebook (http://www.facebook.com/doughaslam) during the ride with updates, photos and goings-on. I will also be taking more ride videos, as I have done the last two years, to post here later.

Remember- 100% of the funds I raise goes directly to the Dana-Farber Cancer Institute. No administrative fees, no corporate salaries, nothing gets skimmed. The PMC is trying to raise a total of $31 million, and every donation helps.

Thank you!

Until the ride begins, one more training video. I used a Kodak PlaySport mounted on the handlebars this time (thanks for tip Steve Garfield), and thought it came out nicely.

Pan-Mass Challenge: 07-24-10 training ride from Doug Haslam on Vimeo.

Music Credits:

Broken Dove: “Move On”

Lightning Jeff: “Wicked Twisted Toad”

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Social Media Top 5: Anonymity Lives(?), Facebook’s Movie Tie-in (oops), & Podcasting

July 27, 2010 – 5:22 pm
Anonymous at Scientology in Los Angeles

Anonymous at Scientology in Los Angeles by Sklathill, on Flick

Online Anonymity- Which Way Are We Headed?

Over dinner with a friend, the topic of community online discussion forums came up. And by “community,” I mean “local” – your town or city. My friend said that his local forum can get pretty nasty, with people heaping on the political dirt with complaints, accusations, and argument. One big feature? Comments are generally anonymous, as posters presumably fear the backlash of the part of the community that disagrees with them.

I understand that anonymous comments still thrive, and that there are very real safety reasons to remain anonymous at times. However, I thought the trend was tilting against anonymity. After all, look at the newspapers that are adding registration (with a small one-time fee) to ensure that people put their names to comments. If there are any sites that are deeper cesspools of trolling and vitriol, it’s newspaper Web sites. Well, ok, there’s YouTube as well. Yuck.

So, will people still talk as freely if they have to sign their names? Or will they go away without that protection. On the other hand, will trolling stop?

For myself, I occasionally comment on my local newspaper’s blog- under my own name, though many people choose to remain anonymous. I would like to point out that the most substantive commenters use their real names and comment frequently, so maybe the trend is going where I thought it was.

An interesting middle ground, of sorts- The Boston Globe recently published a story featuring some of its heretofore anonymous commenters. Some still wished to claim a smidgen of protection, while the “trolls” stayed away entirely. But that middle ground I mention is that many people post under aliases, but don;t necessarily mind people knowing who they are. Is that anonymity?

Northeastern University Professor Dan Kennedy wrestled with that question when he made the deliberate decision to ban anonymous comments recently. Many of his regular combatants (trolls, perhaps) went kicking and screaming, but did, I observed, stick with it (would love Dan to update that story as  it has been several months.

As a PR/social media guy, I’m all for openness, transparency, and all the other cool buzzwords, of course. What’s your take. Should anonymity die a painful death?

Facebook Promotes the Facebook Movie (not really)

So Facebook officially hit 500 million users last week. I was wondering, where did I hear that number before?

Oh, that’s right, the teaser slogan for “The Social Network,” the movie I suspect Facebook CEO Mark Zuckerberg would prefer we not see:- “You don’t get to 500 million friends without making a few enemies.” Yup, a little accidental movie marketing. I’m not sure if the filmmakers made anything of it- they should have (well, “Daily Finance” noticed but the Wall Street Journal seemed to have missed the literal connection):

Media Bullseye Roundtable

I was pleased to make my monthly appearance on Custom Scoop’s Media Bullseye Radio Roundtable podcast last Thursday. I talked about measuring the Old Spice video campaign, interns on social media, and other current topics with Jennifer Zingsheim. Please, have a listen and tell us what you think!

Yes, that’s only three. I was told there would be no math.

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Social Media Top 5: Cat Fights, Shark Jumps (Apple?) & Silver Fish (Old Spice)

July 18, 2010 – 10:28 pm
864517229_47a7275928_o.jpg
see more

Some social media stories on my mind- just four this week, that’s how it goes.

Social Media High School

I don’t have much to say about the recent blogging slap-fight between Kami Huyse and Peter Shankman (except to say you’re beautiful people and I love you all, and Geoff Livingston too), but this post by Joe Hall at Marketing Pilgrim about a different spat, between WordPress Founder Matt Mullenweg and Thesis theme creator Chris Pearson, seems to hold some good advice for anybody looking to air a disagreement online. (Yes, I used a Lolcat for an illustration. Bite me).

Apple’s Arrogance is a Feature, Not a Flaw

I have long been a non-admirer of Apple’s communication tactics- bullying PR, arrogance, non-response, and the reliance on a cult of rabid fanboys to keep their brand image positive. Well, that and great products (nevertheless I switched from my MacBook Pro to my Asus Windows 7 PC to write this post to ward off  electrocution or some other “accident”). I have also often said that Apple is a “Newton or 2 away” from having pent-up ill will kick them in the butt.

This communications arrogance was on display yet again last week, as the company addressed “antennagate” by simultaneously saying the iPhone 4 antenna problems were not problems, and offering free cases to solve the problem that’s not really a problem, but if it’s a problem, all other phones have that problem, and hey you’re holding the phone wrong dummy.

Favorite posts on the topic? An Apple-hating Shel Holtz (hyperbole perhaps Shel, but you did recently forswear Apple products) shows how Steve Jobs and Apple broke all the rules of crisis communications, and venture capitalist Jeffrey Bussgang wonders if Apple has “jumped the shark” already (I’m not sure it has hit yet, but I do contend that moment can exist).

Apple, you make wonderful products and I hope you continue to do so. But I continue to be appalled by your communications and PR strategy. Stop it.

Old Spice, blah blah blah

Even predating my tenure as a PR guy, I tended to be allergic to advertisements that featured cleverness over, well, selling the dang product (leading, of course, to my “law of inverse proportions as relating to beer ads vs  beer quality- Sam Adams, may your ads always suck). Great “creative” in love with itself is still creative in love with itself. I have at least one colleague who may make the “will this campaign actually move product?” argument more eloquently than I can be bothered to, but if sales continue to go down after this clever set of ads, who gets fired?

No, I’m not inserting a video. We’ve all seen them.

Prezi Fever- Catch it!

We all know that PowerPoint in the wrong hands is an instrument of the Devil, but could the alternative tool, Prezi, spark Armageddon? So far I love what I have seen, from Andrew Davis of Tipping Point Labs, to Garr “Presentation Zen” Reynolds’ pointing out its use at a recent TED Talk by Kiran Bir Sethi. I’m interested in checking it out and though I won’t be able to make this tutorial that Davis is putting on, I expect we’ll see more of the tool before long, by presenters who can master the fluid presentation theatrics the tool offers. I hope to give it a go at some point, when I am ready.

(A Prezi example from Davis- I know I used it in a blog post recently, but it’s still pretty cool)

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Pan-Mass Challenge Update: Speed Demons and Heavy Hitters

July 13, 2010 – 10:18 am

An overdue Pan-Mass Challenge update.

First off, thanks to many of you, I have met my minimum fundraising requirement ($4,200) for the ride in record time! With a full four weeks to go from last weekend, I think it’s worth sticking with and see if I can hit “Heavy Hitter” status; $6,300. There is time, and I think we can do it!

“Heavy Hitter” status has a little bit of prestige to it, but what it really means is an extra $2,000+ to the Dana Farber Cancer Institute. 100% of the funds I raise with you goes straight through to the DFCI, which to me is one of the best parts of this whole venture.

So, let’s do it! If you have not sponsored my ride yet, please consider doing so at http://bit.ly/PMC2010. Thank you!

As for riding; we had been increasing our speeds on training rides lately, so we had a new challenge; average 19 mph for a short ride. We hadn’t come close before, but with a little push at the end, we (for this ride, my friend Ed and I) did it! some of the keys (aside from being in shape) were to draft each other (ride close behind in single file) to save energy, and then just give those little extra pushes along the way for a stronger ride. There are still four weeks to go  but I’m feeling close to ready.

This video captures a few highlights along the way (and a bonus “double rainbow” reference).

Pan-Mass Challenge- Speed Challenge from Doug Haslam on Vimeo.

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Social Media Top 5: No Mobile Updates, Content Curation, Yelp Smarter than Foursquare?

July 12, 2010 – 2:54 pm

Only 10% Using Mobile to Update Social Networks? Really?

That’s what the Pew Internet and American Life Project says, according to Andy Beal’s Marketing Pilgrim. I know I am in an early social media adopter bubble, but it seems to me that people are already Facebooking from everywhere, no? No, apparently. In one way this is a lesson in not assuming people are zooming ahead in adoption the way we might be ourselves. The other, I am tempted to say, is that Facebook’s mobile apps leave a lot to be desired and are a pain to use. I know the Android Facebook app is useless.

Content Curation

Over at Voce Nation, I stitched together some thoughts on content curation, based on a recent Social Media Breakfast here in Boston, but more so on my feeling that people are growing weary of the default “news feed” blog format and need to think a little more abstractly about how they present their content to serve their audience best. More over at the Voce Nation post.

Location Based Services? “Old School” Finds Relevance by Being, Well, Relevant:

I got this email a week or two ago from Yelp. Even if this is “random relevance” (how does Yelp know I care about Farmer’s markets? But I do!), random relevance (aka “serendipity”) is a big hit with me in social media. That’s how I stay *relatively* sane using Twitter and Facebook. This also tells me that old dog Yelp has a few new tricks up its sleeve in trying to gain some attention from Foursquare in the location-based services game.

Best Tweet Ever

My friend Adam Cohen posted this several days ago. I thought it worth saving here.

Fail Whale Over San Francisco

For those Twitter users familiar with the dreaded “Fail Whale,” this short video from Kosso gave a chuckle. I’m sure some of my Bay area friends have seen this in their nightmares:

EXCLUSIVE: FAILWHALE VIDEO OVER SAN FRANCISCO! from Phreadz on Vimeo.

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Social Media Top 5: Writer’s Block, Real Value of Location Services & Promotional POV

June 25, 2010 – 2:55 pm
Writer's Block

Writer's Block by thorinside on Flickr

1- Writer’s Block.

I have skipped some weeks writing my Social Media Top 5 posts on this blog lately.
Why?
  • Am I burnt out? Other friends in the industry are saying similar things– there seems to be a general malaise, with some folks feeling burnt out on writing about social media- are we running out of ideas to talk about? Is that a bad thing?
  • Are social media bloggers not breaking new ground? I think that may be true- to a point. I often take blogging ideas from other posts (along with news)- and there does not seem to be a lot out there lately that makes me want to write. I blame the community. You’re all coming up short. Give me something good to steal! I don’t want to read any more over-simplified “duh” posts on social media strategy (not that “101″ is bad)- I want to see more “how,” more case studies (see next bullet), and more feather-ruffling. Stop boring me, and I’ll promise the same (as soon as my charity bike ride is done).
  • Is client work taking precedence? Absolutely. Not having ideas to write about is not the same as being unable to come up with ideas for clients, and help them develop their strategies for social media. The folks actually doing work for clients are either implementing things already written (so just wait for the hoped-for case studies, such as this one my company, Voce Communications, published on a Sony Playstation implementation), or simply can’t talk about a work-in-progress or proprietary information, even if it is fascinating.
  • Am I simply preoccupied? Sure, other things taking up attention in my life probably detract from writing, but that’s never an excuse.
It’s probably a combination of these factors. All that said, there are a few things that are getting me going lately. Maybe I’m ready to re-energize…
2- Location-Based Services (huh!) What are They Good For?
Good God, y’all, we’re still talking about location-based services (LBS is apparently catching on as an acronym)
My good friend Aaron Strout wrote a thoughtful post on LBS – like Foursquare and Gowalla- and wondering if they are indeed just shiny objects or if they are good for something. There are lots of great comments on the post, so dive in.
This is something I wrestle with a lot as a social media marketer. After all, Foursquare for retail and hospitality makes sense, but what about other companies? We get paid to make recommendations, don’t we? My two cents: LBS is a data goldmine. Many companies need to stop thinking about how they engage on Foursquare et al (I know- heresy! it’s fine for retail and hospitality shops, of course), and think more about what this activity tells us about the users. Let the users engage with each other while the world discovers what they want and like to do.
I’m not talking about creating a privacy problem here- group data, aggregated anonymously, is not so invasive and is used, commonly and effectively, in all sorts of market research. So, will Foursquare or Gowalla sell data, or start research arms? I’m not going to pretend to know yet, but it’s an interesting notion. What do you think?

3- Whose Promotion is it, Anyway?

A recent promotion by the Virgin America airline caught my eye this week. They were promoting new routes to Toronto by giving free flights to influential Twitterers. It caught my eye in part because I flew Virgin this week (I am actually on one of their planes as I type this online- nice!), even though I have no plans to go to Toronto.What also caught my interest was that some folks (including frequent Google Buzz correspondent Judy Gombita) apparently thought that this was a promotion for Klout, the service that measures Twitter influence.

It didn’t occur to me they were driving it- in fact I failed to note they were involved as a partner (probably because I’m dense- sorry, Greg). witness this post (and, again, comments) by Jenna Stothers to see what I mean, along with the obligatory hard feelings by hardcore Twitterers who were not picked. It’s interesting how one’s point of view can affect even the perception of whose promotion it is.

By the way, my Klout score is… nah, I’m not playing that.

4,5 – That’s All For Now

I’m not completely over my writer’s block yet

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Pan-Mass Challenge Update: 50-Miler, & Almost to Fundraising Goal!

June 23, 2010 – 7:56 pm

Pn-Mass Challenge preparations are coming along nicely– first off, fundraising, has passed the $3,000 mark, thanks to many of you. I have only $1,200 left to meet my initial goal. You can help beat cancer by sponsoring my PMC ride at bit.ly/PMC2010 (and by telling your friends).

Training update: we finally stretched things to 50 miles! A bunch of us at various stages of training- one who does 100 mile rides year-round, another who was joining us for the first time, and the rest of us in-between- rode together for a 54.5 mile ride through several Massachusetts towns: Newton, Wellesley, Wayland, Natick, Framingham, Sudbury, Lincoln, Concord and Weston.

Some nice scenery and good paceline riding made for a great ride. Almost ready for the Big One August 7-8!

Pan-Mass Challenge Training: 50-Miler from Doug Haslam on Vimeo.

Again, you can help by sponsoring my ride at http://bit.ly/PMC2010. All money raised goes directly to the Dan Farber Cancer Institute.

Thank you!

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Pan-Mass Challenge Update (Not a) Solo Ride

June 15, 2010 – 11:23 am

The Pan-Mass Challenge is in less than two months (August 7-8)! Fundraising and training have both picked up. Here’s a short update below- and to join in as a PMC ride sponsor to help beat cancer, please go to http://bit.ly/PMC2010- and thank you!

I took off last Saturday (June 12) on what I thought would be a solo ride, only to be overtaken by the Crack of Dawn riders. It’s a lot nicer to ride with people (not to mention faster).

After finishing the CoD “pre-ride” with the group, we collected at Nahanton Park, the first time I joined the Saturday groups on their rides through Dover.

I was actually in tough shape that day and slowed at the end, but I had a nice ride and logged 42 miles in all.

Pan-Mass Challenge: (Not a) Solo Ride from Doug Haslam on Vimeo.

Postscript: I hopped back on the bike Tuesday, June 15 with a pair of my riding buddies, and our customary short weekday ride was our best yet. We rode in a paceline and had our fastest-ever training time. I think we will be ready!

The PMC is a charity ride in which we raise money to benefit the Dana Farber Cancer Institute in Boston. 100% of the funds we raise pass through directly to the charity. Last year riders raised $30 million, and over 30 years that figure has totaled $270 million!

Please help me fight cancer by sponsoring my ride at http://bit.ly/PMC2010, and help by spreading the word. As of this posting I still have $1400 to go!

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Tony Cennamo: Jazz Lover, Teacher and Mentor

June 11, 2010 – 12:14 pm

This week saw the passing of Tony Cennamo, a legend in the Boston Jazz and Radio scenes.

Tony was a lot of things to a lot of people: jazz expert, music lover, family man, veteran, Brooklynite, baseball fanatic, Jeopardy! addict, stroke survivor, teacher, combatant (or debater, if you prefer, but remember he was from Brooklyn), and more…

To me, he was a mentor, a source of definitive knowledge about jazz, my 5 am ride home. Tony was my teacher at Emerson, co-worker at WBUR, and a friend (though I will admit I could have been a lot better the last few years).

For a more formal obituary of Tony, see the Boston Globe, and there are two nice remembrances at WBUR-FM’s website  by former colleague Steve Elman and his wife, Carine Kolb.

Photos? Alas I have none I feel I can rightfully use, but there are a few good ones at the MySpace page maintained by Tony’s son, James.

Marvin Hamlisch, Go To Your Room

It never occurred to me to wonder what it was like to know Tony before he had his stroke in 1986. I first met him in 1988 when I was a student at Emerson College. Tony was teaching Jazz History, and I wanted in. I heard he was cantankerous which was intriguing and a little intimidating,, but I love jazz music and wanted to learn. I was already a jazz DJ at WERS-FM, Emerson’s student radio station, so I figure I had a good start.

Tony came as promised: uncompromising, demanding respect (for the music more than for himself) from the students, but also with a great facility for storytelling and a sharp sense of humor. He wove many stories of the history of jazz- including rebukes to musicians who got things wrong.

My favorite: when talking about Scott Joplin and ragtime music as a precursor to jazz, Tony, brought up the film the “Sting” and its use of Joplin’s music. The problem? The film was set in the 1930s, and Joplins music was written 30 years or more earlier, creating an unforgivable anachronism. Tony’s comment? “Marvin Hamlisch (who won an Oscar for his travesty), go to your room.”

I’m Wearing A Cardboard Belt

A couple years later, I found myself working at WBUR-FM, manning the overnight shift as the board operator for Tony’s “All Night Long” program. As an on-air person myself, I enjoyed filling in for Tony when he took nights off, but it was the nights we were there together that were the best. On air, he called me his “aide de campe” (and I assume those who followed me got similar sobriquets). If I liked the Emerson class, then my nights with Tony were a Masters Degree in jazz history. He taught me to appreciate big bands (which I had gotten snobby about), particularly emphasizing the genius of Duke Ellington as a composer and bandleader. He also further defined for me his uncompromising attitude towards quality. I will never forget, for example, his apoplectic response to a caller who asked him to play Earl Bostic. Let’s just say Earl Bostic was not on the top of his list.

I also got to learn more about the past so factually laid out in the above-linked stories: his days in the Air Force, including his integrated band and his work with Boys’ Town; his time at CBS in the 60s, and WCAS in Cambridge a little later; and of course multitudes of stories about jazz legends past and present that Tony came to know, such as Bill Evans and Charles Mingus, but more importantly many lesser-known great musicians.

A few I got to meet, which exposed me to some of the lifelong friendships Tony had formed: singer Mark Murphy, for example, as well as the vocal duo Jackie and Roy, to name two (well, three) off the top of my head. I also got to know one of the most generous spirits out there, Rebecca Parris, and legendary alto sax player and longtime friend of Tony’s, Phil Woods.

We also shared a love of baseball and movies- to my delight, I discovered Tony was fond of throwing out lines from the film “The Producers” (a favorite of mine from a young age) at randome moments: “I’m wearing a cardboard belt!” Is one I still use frequently.

Later, I was lucky enough to be among the people Tony would call (just don;lt call him when Jeopardy is on) and occasionally meet with, a highlight being his taking me to a concert by the Gil Evans band led by his son Miles.

So how starstruck was I? That’s not the point. It was Tony’s world, and for a time at least I was living in it.

While I was unforgivably terrible about keeping in touch the last few years, he is, and will be, missed.

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June 9, 2010 – 1:59 pm

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